Overview
Marketing is fundamental to business. It’s not surprising that marketing professionals have some of the UK’s most in-demand skill set. There were over 78,000 job adverts live in May 2025 (Source: Office of National Statistics).
This Marketing degree gives you a strong foundation in marketing theory, consumer behaviour and digital strategy. We'll challenge you to think critically about ethics, sustainability and consumer wellbeing. It blends research?led teaching, practical skills and strong industry connections. This course is accredited by the Chartered Institute of Marketing (CIM), giving you the perfect start to a successful marketing career.
You can take Marketing as a combined honours course with a complementary subject.
Unique approach for a strong marketing foundation
Marketing professionals need to understand business and customers. Our degree in Marketing will teach you about both. You will learn to:
- Build a strong foundation in core marketing principles. This includes consumer behaviour, communication and branding.
- Use data and market research to make informed decisions in real business contexts.
- Gain strong analytical and digital technology skills.
- Blend applied and strategic marketing with creativity and narratives.
- Explore value-led marketing: sustainability, consumer vulnerability and social inequality.
- Íæż½ã½ã contemporary digital marketing, focusing on 24/7 connectivity and consumer engagement.
- Focus on adaptability and curiosity so you can evolve with the ever-changing marketing landscape.
Working with the marketing industry
We have close relationships with those in the industry. Their feedback has helped shape our course and ensures that our modules stay up to date and relevant. Our degree in marketing has benefited from partnerships with:
- Marketing Society
- Chartered Institute of Marketing (CIM)
- Chartered Institute of Logistics and Transport
- Scottish Retail Consortium
- Scottish Grocer’s Federation
- Hubspot
You'll also have networking opportunities with professional leaders during guest lectures and networking events. Previous guest lectures have included marketing agencies such as The Media Shop.
You’ll apply marketing theory to real organisations through analytical projects, consultancy work and digital content creation. You'll gain the skills employers expect from graduates.
Practical learning for a career in marketing
Our teaching focuses on the practical skills needed by your future employer. At Íæż½ã½ã Business Labs, students work with business on solutions for real-world problems. You’ll gain experience with industry-standard platforms, such as HubSpot and Hootsuite.
There are opportunities to work on a consultancy case study with a company. You'll get to apply your marketing skills to real situations. This could be building marketing strategies or doing market research and analysis.
The Íæż½ã½ã Marketing Society offers a vibrant community that provides opportunities for mentoring and learning new skills.
There are opportunities to participate in the prestigious Star Marketing Student of the Year competition. Our students have won multiple times and secured internships and full-time jobs.
Top reasons to study with us
Professional accreditation
This BA (Hons) Marketing course is accredited by the Chartered Institute of Marketing (CIM).
Marketing as part of a combined honours course is not accredited by CIM.
CIM is the leading professional body for marketers worldwide. It aims to develop the marketing profession and maintain professional standards. It also seeks to improve the skills of marketing practitioners.
We’ve joined forces with CIM to give students the opportunity to gain professional qualifications as a CIM Accredited Degree.
CIM qualifications are highly sought after by employers. We map our curriculum with CIM learning outcomes. This ensures you'll have the best opportunities for a successful marketing career.
Our students and graduates gain exemptions in the number of modules that are required for the CIM qualifications.
Usually, you need to study 3 modules with CIM to get the professional qualification. Due to Íæż½ã½ã’s collaboration with CIM, you only need to study one to receive that.
The university is also accredited by AACSB International.
Entry requirements
Year 1 entry ¨C Four-year honours
Highers
AABB
A-levels
BBB
IB Diploma
28
BTEC (Level 3)
DDM
Widening access students
Widening access students may be eligible for an adjusted offer of entry. To find out if this applies to you go to our widening access pages.
Care-experienced applicants will be guaranteed an offer of a place if they meet the minimum entry requirements.
Year 2 entry ¨C Three-year honours
Advanced Highers
ABB
A-levels
ABB
IB Diploma
32
Other Scottish qualifications
Scottish HNC/HND
Year one minimum entry - Bs in graded units.
Access courses
Íæż½ã½ã access course - for mature students only. You must pass the course with 50% or above.
SWAP Access course - for mature students only.
Email our Admissions Team for advice about other access courses.
Foundation Apprenticeships
Considered to be equivalent to 1 Higher at Grade B
Other qualifications
English, Welsh and Northern Irish HNC/HND
Merits and Distinctions
English, Welsh and Northern Irish access courses
Access to Higher Education - 60 credits, minimum 45 at QCF Level 3, pass at 60% or above.
International entry requirements
Advanced entry
Year 2 and Year 3 entry
Entry into Year 2 or Year 3 may be possible depending on your HNC/HND course. To find out more go to our articulation pages.
Other qualifications
Advanced entry may be possible depending on your qualifications. For more information, contact our Admissions Team at admissions@stir.ac.uk.
Other routes of entry
If you don't currently meet our academic requirements, Íæż½ã½ã International Íæż½ã½ã Centre offers a variety of preparation programmes that can earn you the qualifications and skills you need to progress onto some of our courses. Explore Íæż½ã½ã International Íæż½ã½ã Centre to see the routes available.
English language requirements
If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill.
- Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill.
- TOEFL exams taken before 21 January 2026: 80 overall with 18 in reading, 17 in writing, 17 in listening, 20 in speaking.
- TOEFL exams taken from 21 January 2026: 4 overall with no less than 4 in any band.
See our information on English language requirements for more details on the language tests we accept and options to waive these requirements.
Pre-sessional English language courses
If you need to improve your English language skills before you enter this course, Íæż½ã½ã International Íæż½ã½ã Centre offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.
Find out more about our pre-sessional English language courses
Course details
Develop your careers skills with our HeadStart Programme
We go beyond textbooks and lecture rooms to focus on your personal and professional development. HeadStart will help you develop practical career skills such as effective public or conflict management.
Íæż½ã½ã and careers support
You'll have a mentor who will guide you through your studies. The Careers Service provides support for CV design, interview skills and other career skills.
We are AACSB accredited
The Íæż½ã½ã is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools achieve this accreditation. This recognises our excellence in business education and societal impact.
Modules
Course details
Teaching
You’ll be taught through a range of engaging lectures, seminars and workshops, all of which use a variety of different approaches. Some modules may involve the use of computer-based simulations or the chance to deal with real-world marketing problems undertaken for client organisations. You'll experience teaching delivered by guest lecturers, who bring their expertise directly to you and deepen your understanding of marketing on the front-line of the business world.
Assessment
Assessment is conducted by a combination of coursework and formal examinations. You’ll also be graded on your final-year dissertation – a comprehensive body of work focused on a particular aspect of retail you’re interested in.
Íæż½ã½ã abroad
You’ll have the opportunity to broaden your horizons and study abroad through our well-established connections with several international universities.
Contact
Dr George Maglaras, Course Director
Fees and funding
| Scottish students | ||
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This fee is set by the Scottish Government and is subject to change. Although you¡¯re liable for annual tuition fees, if you are domiciled in Scotland you can apply to the (SAAS) to have your tuition fees paid by the Scottish Government on your behalf. |
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| Students from England, Wales, Northern Ireland and Republic of Ireland | ||
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This tuition fee may be subject to change depending on guidance provided by the UK Government. You can apply for financial assistance, including a loan to cover the full cost of your tuition fees, from your relevant funding body. Students from the Republic of Ireland are eligible for a tuition fee loan of up to £9,535 from the (SAAS). We also offer additional funding for students from England, Wales, Northern Ireland and Republic of Ireland. See our funding opportunities section below for more information. | ||
| International students (including EU) | ||
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Eligible students will automatically receive a scholarship worth between £10,000–£20,000 over the duration of your course. See our range of generous scholarships for international undergraduate students. |
Fee information
You will be charged the annual fee each year when you enrol.
If you need to take additional modules or resit modules, you will be liable for an additional fee.
For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.
Additional costs
There are some instances where additional fees may apply. Depending on your chosen course, you may need to pay additional costs, for example for field trips. Learn more about additional fees.
Funding
See what funding opportunities and loans are available to help you with tuition and living costs.
Students from Scotland
Find funding opportunities for Scottish students.
Students from England, Wales, Northern Ireland and Republic of Ireland
Eligible students will receive our Íæż½ã½ã Success Scholarship which is worth £5,000.
International students
Eligible international students will automatically receive a scholarship worth between £10,000-£20,000 over the duration of your course. Find funding opportunities for international students.
Cost of living
If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.
International (including EU) students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.
Payment options
We aim to be as flexible as possible, and offer a wide range of payment methods—including the option to pay fees by instalments. Learn more about how to pay.
After you graduate
A marketing degree can give you opportunities in marketing, advertising, social media, public relations and business.
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