What impacts of the globalisation of a sport on the number of social media fans for professional sports clubs and on their value in the United States and in Europe?
Alternative title Les m¨¦dias sociaux comme indicateur de la globalisation des firmes sportives professionnelles : Quel impact sur la valeur aux ?tats-Unis et en Europe?
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Scelles N, Helleu B, Durand C & Bonnal L (2013) What impacts of the globalisation of a sport on the number of social media fans for professional sports clubs and on their value in the United States and in Europe? [Les m¨¦dias sociaux comme indicateur de la globalisation des firmes sportives professionnelles : Quel impact sur la valeur aux ?tats-Unis et en Europe?]. 12th International Business & Economy Conference, Caen, France, 09.01.2013-12.01.2013. http://www.ibec-info.org/2013/wp-content/uploads/2012/11/FINAL-PROGRAM-December-24.pdf